Texas State Aquarium Reports Strong Spring Break Attendance
CORPUS CHRISTI, TEXAS – The Texas State Aquarium is reporting record attendance numbers during the first few days of Spring Break 2017. Aquarium CEO Tom Schmid reports that from March 11-14, over 17,000 guests have visited the North Beach attraction, an increase of 11 percent compared to the same period in 2016.
“Spring Break 2016 was one of the busiest periods for us, and with construction on Caribbean Journey nearing completion, we expected a slight pullback in attendance this week,” said Schmid. “This has not been the case. So far this has been the busiest Spring Break in our 27-year history.”
Schmid attributes the spike in attendance to several factors, including the new Tentacles special exhibit which opened last June and higher sales through the Aquarium’s popular membership program. The surge in U.S. consumer confidence and a growing Texas economy may have also led to an increase in Spring Break attendance.
“With five days left, all indications are that 2017 will be a record-setting Spring Break for the Aquarium that will result in a very positive economic impact for the Coastal Bend region,” Schmid said.